AI isn't just for content. Learn to apply it across research, strategy, communication and ideation.

Hands-on Problem Solving

  • Work through real marketing scenarios
  • Learn common pitfalls and solutions
  • Write, evaluate and improve prompts quickly

Strategic Framework

  • Choose the right tool for each task
  • Know when AI helps (and when it doesn't)
  • Build reliable and flexible processes

Smart Safeguards

  • Ensure data privacy
  • Keep brand voice and image consistent
  • Maintain quality at speed